What is the purpose of a headline? A headline should not just give potential readers information about the topic of the article. It's much more than that.
The most important purpose of a headline is to get potential readers to continue past the headline and read the article – not next week or possibly never, but right away.
Grab the Attention of Potential ReadersToday, people are overwhelmed with the amount of information available to them online. Even speed readers have to scan headlines in order to determine which articles are worth their time.
You might have a truly innovative article, but if your headline doesn't grab someone's attention, potential readers may never read any word you've written or visit you blog for more content.
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Here are some tips that will make it easier for you to write powerful headlines:
1.Use Numbers – A large percentage of the headlines use numbers. The reason they do this is that it works. There are many theories about why numbers work to entice readers to pick a particular magazine or article, but it's not really important to understand why. Whatever the reason, it's been proven to work. So you can take advantage of that technique whenever it suits your article.
By the way, don't spell the number out. Use the numeral – it's more attention-grabbing.
2.Use What, Why, How, or When – These trigger words indicate to the reader that the article will benefit him. In other words, the article will answer his questions and give him some information that could make his life easier.
It rarely works to use numbers and these trigger words in the same headline. You might come up with an exception, but normally you'll use one or the other.
3.Use Catchy Adjectives – Some adjectives are more enticing than others and, therefore, more likely to motivate someone to read your article. Here are some adjectives that can grab the attention of someone who is scanning:
4.Make a Bold Promise – Include something in the title that your reader will find vital to learn.
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5.Use Call-to-Action Words – Start your headline with an action verb that challenges the reader to do something – something that they'll learn how to do in your article. Here are a few examples:
- Overcome Extreme Shyness – Enjoy Social Interaction
- Promote Yourself – Become a Brand People Can't Resist
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Are You Ready to Start Writing Killer Headlines?You won't be able to use each of the five tips given above in every headline, but you can often use two or three at a time.
Look at the headline for the article you've just been reading:
How to Write Powerful Headlines that Motivate People to Read Your Article
This headline uses the following:
- tip #2 – trigger word 'how'
- tip #3 – catchy adjective 'powerful'
- tip #4 – bold promise that people will be motivated to read your article
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